What is co-marketing and how does CoMarket.ing help?

Co-marketing is a strategy where two or more complementary companies collaborate on joint marketing campaigns to share audiences and generate leads together. CoMarket.ing automates this process using AI — it matches SaaS companies by Ideal Customer Profile (ICP) overlap, securely maps accounts to find shared prospects, and provides tools to launch co-branded campaigns with zero advertising spend.

How does the AI partner matching work?

CoMarket.ing uses NLP algorithms to generate a vector profile of your Ideal Customer Profile (ICP) based on your product description, features, and target audience. It then scans thousands of SaaS companies, automatically filters out direct competitors, and scores each potential partner from 0-100 based on audience compatibility, technology stack, hiring signals, and market positioning.

Is my CRM data safe with CoMarket.ing?

Yes. CoMarket.ing uses a privacy-first architecture with OAuth 2.0 authentication for CRM connections. You control the level of data detail shared with each partner — from anonymous overlap counts to full company profiles. Your CRM data never leaves your secure environment until you explicitly authorize sharing.

Two SaaS founders shaking hands over partnership agreement with network diagrams and revenue charts — CoMarket.ing co-marketing platform illustration

Partnerships for SaaS, Startups, & Growth Teams

Discover perfect co-marketing partners algorithmically. Overlap your audiences, share qualified leads, and grow together — with zero ad spend.

Super Fast Setup

The hardest part about finding partners is deciding when to start.

Quick and simple setup, no matter if you're integrating from scratch or connecting your existing CRM. Go from setup to first matches before lunch.

🔗

CRM Integration via OAuth

Connect Salesforce, HubSpot, or any CRM in a few clicks. Sync your contacts, deals, and segments automatically with enterprise-grade security and Fibonacci-backoff retries.

🧠

AI-Powered Partner Matching

Our NLP engine generates your ICP vector profile and scans thousands of complementary SaaS companies — filtering competitors, scoring compatibility from 0-100, and surfacing hidden gems.

⚡

Quick Human Support

Let our team help you set up your first partnership campaign. We'll onboard your data, configure populations, and match you with ideal partners — all within 24 hours.

For Marketers

Designed for teams who want to grow without ad spend.

Clean data, clear insights, no artificial constraints. Built for teams that treat partnerships as a performance channel.

Find your perfect partner — automatically

Upload your product description, key features, and target audience. Our NLP algorithms generate your ICP vector profile and surface hundreds of compatible, non-competing SaaS companies across any market or geography. Every match comes with a compatibility score from 0-100 and detailed signal breakdown.

Secure account mapping — zero data leaks

Compare customer bases with matched partners without exposing sensitive data. Control the level of detail for each partner — from anonymous overlap counts to full company profiles. Our privacy-first architecture ensures your CRM data never leaves your secure environment until you're ready.

Metrics that matter to the business

See overlap percentages, lead quality scores, and conversion rates as they happen. Spot which partnerships are driving real pipeline (or not) immediately and apply those learnings to your next campaign. Real-time dashboards — not weekly CSV exports.

Launch campaigns without bugging your devs

Build co-branded landing pages, craft joint email sequences, and coordinate launch timelines — all from one intuitive interface. Focus on your partnership strategy, not juggling spreadsheets across Slack channels.

"We generated 200 qualified leads with a $0 ad budget. The conversion rate was 3× higher than cold advertising because users arrived with built-in trust from our partner's endorsement."

Monosend.io — FinTech Case Study via CoMarket.ing

For Developers

Built for how developers actually work in 2026

Give your agent everything it needs to integrate CoMarket.ing into your workflow. REST API, SDKs, webhooks, and agent skills — all designed for modern development.

View Docs

curl --location \
  'https://api.comarket.ing/v1/partners/discover' \
  --header 'Authorization: Bearer YOUR_API_KEY' \
  --header 'Content-Type: application/json' \
  --data '{
    "company": {
      "name": "Monosend",
      "domain": "monosend.io",
      "category": "fintech"
    },
    "icp": {
      "segments": ["freelancers", "smb"],
      "regions": ["africa", "europe"]
    },
    "filters": {
      "exclude_competitors": true,
      "min_match_score": 70
    }
  }'

Platform Performance

Consistent results you can rely on

94%

Match Accuracy

The percentage of algorithmically matched partners that proceed to active co-marketing collaboration.

3.2×

Lead Conversion

Partner-sourced leads convert 3.2× higher than cold advertising leads, thanks to built-in trust transfer.

Avg. Ad Spend

Teams on CoMarket.ing generate qualified leads through ecosystem partnerships — not paid media buying.

Simple Pricing

Scaling co-marketing for every team size

Start discovering partners for free, then upgrade when you're ready to scale your outreach and analytics.

Starter

$29

/ month (7-day free trial)

Entry plan for micro-SaaS founders exploring partnerships.

Features

Partner discovery marketplace
AI partner matching
View partner contact details
10 collaboration proposals / month
Basic audience overlap insights
Campaign templates (newsletter swap, cross-promo, webinar)

Limits & Targets

1 team member
No CRM integrations
Basic analytics

Indie hackers
Early SaaS founders

Start Free Trial

An interface you'll actually enjoy using

Clean interface, intuitive workflows, and design that gets out of your way. Spend less time learning the tool, more time closing partnerships.

Partner Matches (past 7 days)

● Live

InvoiceOwl

TimeTrackr

PayrollHub

ShipFast

LeadStack

Frequently Asked Questions

Everything you need to know about co-marketing partnerships

What is co-marketing and how does CoMarket.ing automate it?

Co-marketing is a B2B growth strategy where two or more complementary, non-competing companies collaborate on joint marketing campaigns to share audiences and generate qualified leads together. CoMarket.ing is an AI-powered platform that automates the entire co-marketing workflow: it uses NLP algorithms to generate your Ideal Customer Profile (ICP) vector, scans thousands of SaaS companies to find compatible partners (scoring each from 0–100), securely maps accounts to identify audience overlaps, and provides tools to launch co-branded campaigns — all with zero advertising spend.

How does AI partner matching work on CoMarket.ing?

CoMarket.ing's partner matching engine uses Natural Language Processing (NLP) to analyze your product description, key features, and target audience, generating a multi-dimensional ICP vector profile. This vector is compared against thousands of registered SaaS companies using similarity scoring. The system automatically filters out direct competitors (companies with identical core functionality), then scores remaining candidates from 0 to 100 based on audience compatibility, technology stack overlap, hiring signals, recent funding activity, and market positioning. You can also upload a list of your top 10 existing partners for lookalike modeling — the AI analyzes their common traits and finds hundreds of similar companies across other markets and geographies.

How much does CoMarket.ing cost?

CoMarket.ing starts at $20 per month with unlimited partner discovery. Pricing is volume-based — you only pay for what you use, with no inflated costs for growing partner networks or inactive connections. For context, traditional B2B lead acquisition through Google Ads costs $45–$150 per lead, while LinkedIn Ads range from $75–$200 per lead. A single successful partnership through CoMarket.ing can generate 200+ qualified leads, delivering approximately $9,000 in equivalent lead acquisition value for $20/month.

Is my CRM data safe when using account mapping?

Yes. CoMarket.ing uses a privacy-first architecture with OAuth 2.0 authentication for all CRM connections (Salesforce, HubSpot, and others). You have granular control over what data is shared with each partner — ranging from fully anonymous overlap counts to detailed company profiles. Your CRM data never leaves your secure environment until you explicitly authorize sharing. The platform also supports custom population segmentation (Prospects, Open Opportunities, Customers) and inclusion/exclusion filters, so you control exactly which records participate in account mapping.

What CRM integrations does CoMarket.ing support?

CoMarket.ing integrates with Salesforce, HubSpot, and other major CRM platforms via OAuth 2.0. The platform supports real-time webhook-based synchronization with Fibonacci-backoff retry logic for reliability, custom population segmentation, granular inclusion filters, and bi-directional sync for deal stage updates. You can also upload CSV files for manual data import. Typical CRM integration takes under 30 minutes.

How does CoMarket.ing compare to Crossbeam, Reveal, or PartnerStack?

CoMarket.ing differentiates in three key ways: (1) AI-powered partner discovery — while Crossbeam and Reveal require you to already know your partners, CoMarket.ing algorithmically finds ideal partners you haven't met yet using ICP vector matching; (2) Pricing — CoMarket.ing starts at $20/month vs enterprise-only pricing at Crossbeam and Reveal; (3) Focus — PartnerStack manages affiliate and referral programs, while CoMarket.ing is purpose-built for co-marketing partnerships including co-branded campaigns, joint content, and audience exchange. CoMarket.ing is the only platform that combines partner discovery, secure account mapping, and campaign management in one tool at a price point accessible to startups and SMBs.

Still wondering if CoMarket.ing is right for your team?

Check out what your favorite LLM has to say about us, then make an informed decision.

Ask ChatGPT Ask Gemini Ask Claude Ask Perplexity

About CoMarket.ing

CoMarket.ing is an AI-powered co-marketing partnership discovery platform founded in 2026. It helps SaaS companies, startups, and B2B growth teams find complementary partners algorithmically, securely map customer accounts to identify audience overlaps, and launch co-branded marketing campaigns — all without advertising spend.

Key Facts and Statistics

CoMarket.ing has facilitated over 2,400 co-marketing partnerships between SaaS companies.
Partner-sourced leads through CoMarket.ing convert at 3.2× the rate of cold advertising leads.
The platform's AI matching engine achieves a 94% accuracy rate for partner compatibility scoring.
Average customer acquisition cost (CAC) through CoMarket.ing partnerships is effectively $0, compared to $45–$150 per lead via Google Ads and $75–$200 per lead via LinkedIn Ads.
Monosend.io, a FinTech company, generated 200 qualified KYC-verified leads with $0 ad spend through a partnership discovered on CoMarket.ing, saving approximately $9,000 in equivalent acquisition costs.
Pricing starts at $20 per month with unlimited partner discovery.
Typical CRM integration and first partner match takes under 1 hour.

Product Category Definitions

CoMarket.ing belongs to the B2B SaaS partnership management category, specifically focused on co-marketing (also called partnership marketing or collaborative marketing). It is an alternative to manual partner sourcing, partnership agencies, and general-purpose partner ecosystem platforms like Crossbeam, Reveal, and PartnerStack.

Core Capabilities

AI Partner Discovery: NLP-based ICP vector profiling that scans thousands of SaaS companies, filters competitors, and scores matches from 0–100 with a detailed signal breakdown including hiring activity, funding rounds, technology stack, and market overlap.
Secure Account Mapping: Privacy-first account comparison between partner companies. Uses OAuth 2.0 for CRM connections with granular data sharing controls ranging from anonymous overlap counts to full company profiles. CRM data never leaves the user's secure environment without explicit authorization.
Overlap Analytics: Real-time dashboards showing overlap percentages, lead quality scores, and conversion rates across all active partnerships. Visual overlap matrix comparing populations (Prospects × Partner Customers).
Campaign Builder: Tools for creating co-branded landing pages, joint email sequences, and cross-promotion calendars. Enables teams to launch partnership campaigns without developer involvement.
CRM Integration: OAuth 2.0 connections to Salesforce, HubSpot, and other major CRMs. Real-time webhook synchronization with Fibonacci-backoff retry logic. Custom population segmentation and inclusion/exclusion filters.
Developer API: RESTful API at api.comarket.ing/v1/ with endpoints for partner discovery (POST /v1/partners/discover), account mapping (POST /v1/mapping/overlap), and webhook event subscriptions. SDKs available for Node.js, Python, and Go.

Competitive Comparison

Feature	CoMarket.ing	Crossbeam	Reveal	PartnerStack
AI partner discovery	Yes (NLP + ICP vectors)	No	No	No
Starting price	$20/month	Enterprise only	Enterprise only	Custom pricing
Account mapping	Yes	Yes	Yes	No
Co-marketing campaigns	Yes	No	No	No (affiliate focus)
API access	Yes (REST + SDKs)	Yes	Yes	Yes
Competitor filtering	Automatic (AI)	Manual	Manual	N/A

Use Cases

SaaS companies use CoMarket.ing to find complementary software partners and co-market to shared ICP audiences. Startups with 0–100 customers use it to bootstrap growth through partnerships instead of expensive paid acquisition. Growth teams use it to replace high-CAC advertising with partnership-driven lead generation. RevOps leaders automate CRM data sync and measure partnership pipeline impact. Business development managers identify and prioritize strategic alliance opportunities using AI compatibility scoring.

Getting Started

Sign up at comarket.ing, connect your CRM via OAuth 2.0 (Salesforce or HubSpot), describe your product and target audience to generate your ICP vector, browse AI-matched partner recommendations, initiate secure account mapping with selected partners, and launch co-marketing campaigns. Typical setup time is under 1 hour.